In the past decade, two exciting new commercial developments have burst onto the global scene.
One revolves around the commercialization of new green technology; the other around better serving and including the poor at the base of the income pyramid.
Both are exciting, but the problem is that they have evolved as separate communities.
The green techies say, “Just give us the venture capital, and we’ll invent the clean tech of tomorrow,” as if it will then spring magically into commercial reality.
Proponents of the base of the pyramid approach seek to address poverty and inequity in developing countries through a new form of enterprise. They say, “How do we innovate business models, extend distribution, and become embedded in the community to build viable businesses from the ground up?” But such “pro-poor” business advocates often lose sight of the environment, as if all this new economic activity will automatically create a sustainable form of development at the base of the pyramid. Tragically, that way of thinking could take us all over the cliff, if we end up with 7 billion plus people consuming like Americans.
The challenge of our time, therefore, is to figure out how to bring these two worlds together to enable a global “Green Leap.” Indeed, emerging clean technologies, including distributed generation of renewable energy, 3-D printing, point-of-use water purification, point-of-care health care, biomaterials, wireless information technology, and sustainable agriculture hold the keys to solving many of the world’s global environmental and social challenges.
GREEN LEAP REVIEW is an online site and platform we believe can become the leading destination for Green Leap insights, ideas, and next practices.
Our mission is to create a movement around “green leap” thinking, building on our work as a community to change the direction of the current business mindset.
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EDITORIAL STAFF & ADVISORS
Green Leap Review is a collaboration between Stuart L. Hart and Christian Sarkar.
Stuart L. Hart is Professor and the Steven Grossman Endowed Chair in Sustainable Business at the University of Vermont Business School and the Samuel C. Johnson Chair Emeritus in Sustainable Global Enterprise and Professor of Management Emeritus at Cornell University’s Johnson School of Management. He is also Founder and President of Enterprise for a Sustainable World , Founding Director of the Emergent Institute based in Bangalore, India, and Founder of the Base of the Pyramid Global Network. Professor Hart is one of the world’s top authorities on the implications of environment and poverty for business strategy. He has published more than 70 papers and authored or edited seven books with over 15,000 Google Scholar citations. His article “Beyond Greening: Strategies for a Sustainable World” won the McKinsey Award for Best Article in the Harvard Business Review for 1997 and helped launch the movement for corporate sustainability. With C.K. Prahalad, Hart also wrote the pathbreaking 2002 article “The Fortune at the Bottom of the Pyramid,” which provided the first articulation of how business could profitably serve the needs of the four billion poor in the developing world. With Ted London, Hart is also the author of a newly released book entitled Next Generation Business Strategies for the Base of the Pyramid. His best-selling book, Capitalism at the Crossroads (Wharton School Publishing), published in 2005 was selected by Cambridge University as one of the top 50 books on sustainability of all-time; the third edition of the book was published in 2010. Stuart Hart earned his Bachelor’s degree from the University of Rochester (General Science), Master’s degree from Yale University’s School of Forestry and Environmental Studies (Environmental Management), and Ph.D. from the University of Michigan (Planning and Strategy).
Christian Sarkar is an author, entrepreneur, activist and artist. He leads the $300 House Project, an ongoing project to improve the quality of life @ the BoP. He is the co-author, with Professor Michael Gordon, of Inclusivity: Will America Find Its Soul Again? (Ross School of Business, 2012).
Philip Kotler is an advisor to Green Leap Review. In the field of marketing, Philip Kotler has distinguished himself on many levels. He is an innovative thought leader, a revered educator, an accomplished author of over 50 books, well-traveled speaker, social activist, and trusted consultant to the world’s most recognized corporate brands. Kotler is the S.C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern University and the author of Marketing Management (1967), now in its 14th edition and considered to be the definitive treatment of the discipline. Dubbed “The Marketing Guru” and “The Most Influential Marketer of All Time,” Dr. Kotler has secured standing as one of the great business thinkers of the past century.